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Why MLB needs Dulles Baseball?
We are Young, Educated and Wealthy with Entertainment Dollars

Population

  • Fastest Growing Jurisdiction in the U.S. and part of the 6 th largest metro area 
  • Population within 10 miles 1,244,182 million and 2,006,080 million within 20 miles 
  • Growing to nearly 2,257,000 million by 2010 within 20 miles

Incomes

  • High household income within 10 miles of the stadium-Averaging $150,000
  • 38% of the households have incomes over $100,000
  • Spending potential index in entertainment/recreation was 168 (Spending Potential Index represents the amount spent in the area relative to the national average of 100) -- Washington D.C. is 142

Age

  • Loudoun is a young family-oriented, highly educated community
  • 60% of population were between the ages of 15 and 54 with the median age of 34.2
  • Average family size is 3.26

Business Community-Potential Corporate Sponsors :

  • Large and prestigious commercial market within 10 miles of the ballpark
  • Office and industrial square footage is 158,527,992 million
  • 36,846 establishments within 10 miles and employment of 654,362 growing to 741,783 by 2010
  • 51,682 establishments within 20 miles and employment of 940,366 growing to 1,159,733 million by 2010

Interest in sports

  • 70,000 youths and 12,000 adults participate in Loudoun County Parks and Recreation sponsored events every year
  • Pony Nationals-280-300 teams
  • Babe Ruth World Series host for the 2 nd time
  • New home to the Loudoun Rangers
  • Home to the Washington Redskins

The Northern Virginia Market:
Young, Educated, Wealthy, with Entertainment Dollars

POTENTIAL MARKET POPULATION

Year

Northern Virginia

Within 10 miles of Stadium

Within 20 miles of Stadium

2003 *

1,244,182

2,006,080

2010 **

1,448,900

2,257,000

2020 **

1,615,800

2,496,000

* Source: U.S. Census Bureau, ** Source: Metropolitan Washington Council of Governments, Round 6.4 Cooperative Intermediate Forecast

  • 2003 Population of Northern Virginia portion of the Washington Metro Area: 2,258,492
  • 2003 Population of Washington D.C. and the Northern Virginia portion of the Washington Metro Area: 2,821,876

LOUDOUN AND FAIRFAX BUSINESS ENVIRONMENT
(Within 10 and 20 miles of the Stadium)

 

Establishments (2003) *

Employment

 

2003 *

2010 **

2020 **

Within 10 miles

36,846

654,362

741,783

1,482,966

Within 20 miles

51,682

940,366

1,159,733

2,319,466

* Source: VEC, 2Q03-** Source: Metropolitan Washington Council of Governments, Round 6.4 Cooperative Intermediate Forecast

  • Enormous Corporate Sponsorship potential is located within 20 miles of the stadium.

Office and Industrial Square Footage

 

Northern Virginia

Within 10 miles of Stadium

Within 20 miles of Stadium

Office

107,931,172

161,225,294

Flex/Industrial

50,596,820

72,532,759

Total

158,527,992

233,758,053

Source: CoStar

  • The office and industrial square footage is extremely large within a close proximity of the stadium.

 

Text Box: Washington Metro Area Quick Facts  Ø	Fourth in per capita income  Ø	Fifth in income growth   Ø	Sixth largest population and fifth in jobs  Ø	Seventh largest media market  Ø	Washington, DC-Northern Virginia ranked Number Four Best Market for Business (Forbes)      Ø	Fifth largest metro area

 

Distribution of Household Income in Loudoun and Fairfax Counties
(Within 10 miles of the stadium), 2003

  • 38% of the households have incomes over $100,000

  • Average Household Income nearly $150,000

  • Spending Potential Index in entertainment/recreation is 168 (representing 68% more spent on entertainment than the national average).

Distribution of Age of Population in Loudoun and Fairfax Counties
(Within 10 miles of the stadium), 2003

  • 60% of population is between the ages of 15 and 54, with the median age of 34.2 and the average family size of 3.26

 

 

 
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