The Northern Virginia Market:
Young, Educated, Wealthy, with Entertainment Dollars
POTENTIAL MARKET POPULATION |
Year |
Northern Virginia |
Within 10 miles of Stadium |
Within 20 miles of Stadium |
2003 * |
1,244,182 |
2,006,080 |
2010 ** |
1,448,900 |
2,257,000 |
2020 ** |
1,615,800 |
2,496,000 |
* Source: U.S. Census Bureau, ** Source: Metropolitan Washington Council of Governments, Round 6.4 Cooperative Intermediate Forecast |
- 2003 Population of Northern Virginia portion of the Washington Metro Area: 2,258,492
- 2003 Population of Washington D.C. and the Northern Virginia portion of the Washington Metro Area: 2,821,876
LOUDOUN AND FAIRFAX BUSINESS ENVIRONMENT
(Within 10 and 20 miles of the Stadium) |
|
Establishments (2003) * |
Employment |
| |
2003 * |
2010 ** |
2020 ** |
Within 10 miles |
36,846 |
654,362 |
741,783 |
1,482,966 |
Within 20 miles |
51,682 |
940,366 |
1,159,733 |
2,319,466 |
* Source: VEC, 2Q03-** Source: Metropolitan Washington Council of Governments, Round 6.4 Cooperative Intermediate Forecast |
- Enormous Corporate Sponsorship potential is located within 20 miles of the stadium.
Office and Industrial Square Footage |
|
Northern Virginia |
Within 10 miles of Stadium |
Within 20 miles of Stadium |
Office |
107,931,172 |
161,225,294 |
Flex/Industrial |
50,596,820 |
72,532,759 |
Total |
158,527,992 |
233,758,053 |
Source: CoStar |
- The office and industrial square footage is extremely large within a close proximity of the stadium.
Distribution of Household Income in Loudoun and Fairfax Counties
(Within 10 miles of the stadium), 2003
-
38% of the households have incomes over $100,000
-
Average Household Income nearly $150,000
-
Spending Potential Index in entertainment/recreation is 168 (representing 68% more spent on entertainment than the national average).
Distribution of Age of Population in Loudoun and Fairfax Counties
(Within 10 miles of the stadium), 2003
- 60% of population is between the ages of 15 and 54, with the median age of 34.2 and the average family size of 3.26
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